So, I found out today that Wista allows you to have a free account (forever!) from which you can host up to three videos. You even get all the great Video SEO features. So, this is me testing how it works out on my site. I’ve always wanted to do more testing with video SEO. The clients who I’ve implemented it for have seem incredible results, but I want some more hands on experience.
For my first test, I present to you my colleague, Jay, busting out a sweet 180 turn on the office indo board. Some of us in the office can’t even stand up on that thing for more than a second, so this is super impressive to us.
So that’s what an epic 180 on an indo board looks like. Way to rock it, Jay.
Wow! I was stoked today to have another opportunity to join Max Minzer for a #MaxImpact hangout on Social Sharing Enhancements! Max’s series has been super successful and I’m honored to be asked back for the third time. Every week, Max has one special guest and they discuss anything and everything on the web, from SEO and PPC, to social media and reputation management.
It was a great hangout! Check out the full video below.
And then there’s content like this, which may have some issues getting indexed.
Lightbox Content That’s SEO-Friendly
This is a test to see if this HTML text content in embedded in the page will be indexed in search. I’m guessing it will, because it’s in the code of the page, but will Google and Bing be okay with the fact that I’m using display none to hide this? I mean, I’m just temporarily hiding this content from users so that they can reveal it as a lightbox. It’s not deceptive. We’ll see if this lightbox content actually gets indexed.
Whoa! This is new. Well, it’s new to me. While adding a new SwellPath hire to my Google+ circles (yeah, we’re going to have a new team member by the end of the month), I noticed that she had a curious notation next to her one “Contributor To” link.
Current? What does that mean? It was the website of her current employer, so I thought, “Oh, that’s just cause that’s where she’s currently employed”. Then I thought, “wait a minute! This isn’t LinkedIn and those are contributor to links!”
So, I jetted over to my own profile and frantically clicked the Edit option under my own contributor to section and, lo and behold, there it was.
So it looks like we now have the ability to specify whether a “Contributor To” link is somewhere were we’re either a “current contributor” or a “past contributor”. Very interesting!
My first thought, as a Google+ user is, “this is pretty cool”. As I get more and more “Contributor To” links added to my profile, I like being able to distinguish between them. I contribute to SwellPath.com and my own site all the time, but some sites I haven’t written for in over a year.
So any change that impacts the functionality of that “Contributor To” section could ostensibly be pretty impactful. What could this new notation mean for AuthorRank and Authorship? Is Google going to actually use this user-provided insight to figure out which sites an author is actively, currently contributing to and distinguish that from places they once contributed to? Is setting your link to “Past Contributor” going to disavow Google Authorship for that domain? Are they just going to be weighted differently? Or is it all just a visual notation for people checking out your profile, not playing whatsoever into authorship or AuthorRank?
So many questions!
Well, I decided to give it a spin and I set my “Contributor To” link to eroi.com to “Past Contributor”. I wrote one guest post on eROI’s site over a year ago and I think it definitely falls into the “past contributor” category. I’ll be monitoring the following over the coming days/weeks.
Where that post ranks for its title, “Responsive Web Design And Search Engine Optimization”. Pretty generic as far as titles go and definitely has a lot of competition (it ranks #22 in my logged out results right now).
One thing I noticed immediately was that, in the code, the current links show up with rel=”contributor-to”, while past links show up with rel=”past-contributor-to”. This seems to indicate that it’s not purely visual.
Have you seen these new notations for “current” and “past contributor to” links yet? If you saw them before today, how long ago was it? I’m insanely interested and I haven’t seen anything else published about it yet. Mark Traphagen and AJ Kohn told me that they’ve been discussing it since earlier today, when they first spotted it. I’ve reached out to a few others but they hadn’t noticed it before today.
There’s been no official announcement from Google on this change nor any kind of informal response.
A rep from Google, Iska Hain, reached out to Steven Shattuck, after his recent post on the same subject, to let us SEOs know what’s really going on. Well, it’s pretty much what we expected, but it’s always great to hear things directly from the mouth of a Googler. The quote is as follows.
“We’ve made a minor improvement to the Google+ profile page so that now you can specify whether you’re a past or current contributor to a given online publication. This way you can connect your Google+ profile with the content you’ve authored, even if you no longer write for a given site.”
I was slightly ashamed of this for the first few years of my career in SEO, but in 2012, I finally stared coming to terms with it. I feel fine about admitting it publicly now.
I’m not great at content marketing and link building.
Well, that’s been changing rapidly; ever since I’ve forced myself into it following MozCon 2012. Before that, I was a pretty damn technically-focused SEO. I was a master of code and site speed and metadata, but I really struggled with acquiring legitimate links through force of effort, or planning and executing content that a site’s target audience would actually care about and consider sharing. Yet, seeing how that was the big missing piece in my inbound marketing skillset, I forced myself to jump into this whole content marketing business headfirst.
One of my first successful attempts was with a coupon code site. We’d traditionally had trouble coming up with blog content that this site’s users would actually care about and want to read (I mean, they were there for coupon codes and not much else). We did have a not-insignificant core audience that was interested in general savings tips and thrifty culture, and they were moderately engaged on the brand’s social channels. So, I decided that I needed to figure out what kind of blog post they’d care enough about to actually read.
Today, it’s 45 days until Christmas. Today is also the day when Portland’s famous Christmas tree is delivered to Pioneer Square. It’s a huge event and people are stoked. In a pretty smart move, Unitus Community Credit Union is seizing the opportunity and giving out free peppermint hot chocolates from 12pm until 1pm. Pretty smart move if I do say so myself. Unitus hooks people up with a free hot chocolate, seasoned with the holidays, and BAM! Those people will probably remember the name of that particular credit union and associate them with awesome things like peppermint hot chocolate. Money in the goddamn bank!
Giving away a free peppermint hot chocolate is great for Unitus – they get great PR around town, build positive brand association with their customers, and get to do something nice for the community. However, what they’re doing is a major fail for SEO. Here’s why. Continue reading →
Yesterday was my 4-year Twitterversay. Over four years ago, I opened Firefox, typed in “twitter.com”, and clicked “signup”.
I originally joined Twitter because my boss (at the time) told me that I needed to. Twitter was the hot new marketing tool, so he wanted me to create an account and aggregate over 500 followers in the next few months. Unlike most people who signed up for Twitter Continue reading →
MozCon 2012 was awesome. It’s going to take me at least the next few weeks to fully process all the insane stuff I learned from the speakers, but I tried to capture some of the highlights in memes. If you missed MozCon this year, or just want to relive the glory, check out MozCon in Memes. Use the links below to skip to a specific day if you want.