Just wanted to throw up a quick post because I’m super stoked about what’s happening tonight. I’ll be speaking at SEMpdx’s February educational event called “Under the Hood: Advanced Markup for SEO & Social Media“. Semantic SEO and social sharing enhancements are two of my favorite topics, so I’m beyond excited to get to talk about that with people who are also getting worked up about it.
And it gets even better: I’m sharing the stage. I’m tag teaming the topic with none other than the great Will Hattman. Have you heard of Will? Maybe not yet, but you will. As recently as a year ago, I had the pleasure of having Will on my SEO team over at SwellPath and was lucky enough to be able to teach him a few things about SEO. Now he’s moved on to heading up the SEO offering at SEMpdx mainstay Anvil Media.
Tonight really is going to be an amazing reunion for us. We actually haven’t seen each other in person since we were working together. I know it probably won’t happen and I know it sounds cheesy, but I just really hope he opens with this when I see him…
Will: We meet again at last. The circle is now complete. When I left you, I was but the learner. Now I am the Master.
Me: Only a master of evil, William.
So, if you’re in Portland, Oregon tonight and you want to learn everything you need to know about structured data, semantic markup, and social metadata and why it matters, join us! There are still tickets left and you can buy them at the door, too.
See you there!
Speaking at MozCon was one of the highlights of my career (life?)
Yesterday was my last speaking engagement of the year. Yesterday was my last speaking engagement for some time. I’m not giving up speaking on the SEO conference circuit, but I am taking a break. It’s a break that’s much needed.
Since November 2012, I’ve spoken at 11 industry events (SMX East 2012, SEMpdx, PDX Bloggers, SMX Social 2012, SMX West 2013, SwellPath Presents, Emerald Marketing Association, MozCon 2013, SMX East 2013, SemTech Biz 2013, and State of Search 2013). Speaking at all these awesome events has been an incredible experience and I can say, without qualification, that I’ve been able to improve as a presenter in some way every time I’ve stepped in front of an audience. For me, the fact that I even took that step in front of an audience is huge. Continue reading
If you make typos on Twitter, this is what happens. Be careful out there.
This picture may or may not be Photoshopped.
So, today Google announced that article markup from schema.org is actually going to be used for something! I’m super stoked, but I only have 10 minutes to drop my thoughts on it (I set a timer), so let’s get right into it!
Google made an announcement today that they’d like to enable users to find in-depth articles on broad topics via Google search results. That’s an admirable and awesome goal; not just letting people search by topic, but by a highly-refined type of content about that topic (not just limited to websites, news, blogs, images, videos, etc). In the official post, Google said that in order to make that feature of search a reality, they’ll be leaning on some specific factors, notably… Continue reading
I always look forward to reading new posts on Rand Fishkin’s personal blog. I was stoked when a new one hit my inbox a day or so ago. I finally got around to reading Generosity & Entitlement and I read something that resonated with me so deeply, I had to share it.
I felt so bad about taking a few hours away from my computer that I didn’t even check-in on FourSquare. I didn’t want other Mozzers seeing my time-off.
That sucked, and it was totally wrong. As Jerry, my CEO coach, would say, “if you don’t show other people that you take breaks, they’ll never feel like they can take a break, and you’re not being truly empathetic.”
Normally, I’d share this stuff on Twitter, but it’s well over 140 characters (obviously) and I felt that shortening it in any way would hurt its message. So, here I am putting up a quick blog post when I have a thousand other things I could be doing (not to mention at least five other blog posts I could be working on instead). Continue reading
So, I found out today that Wista allows you to have a free account (forever!) from which you can host up to three videos. You even get all the great Video SEO features. So, this is me testing how it works out on my site. I’ve always wanted to do more testing with video SEO. The clients who I’ve implemented it for have seem incredible results, but I want some more hands on experience.
For my first test, I present to you my colleague, Jay, busting out a sweet 180 turn on the office indo board. Continue reading
Posted in SEO
Tagged testing, video seo
Wow! I was stoked today to have another opportunity to join Max Minzer for a #MaxImpact hangout on Social Sharing Enhancements! Max’s series has been super successful and I’m honored to be asked back for the third time. Every week, Max has one special guest and they discuss anything and everything on the web, from SEO and PPC, to social media and reputation management. Continue reading
For anyone who’s subscribed to my blog feed, I’m sorry. This is totally just at test I threw together. Feel free to ignore this nonsense. Hugs.
And then there’s content like this, which may have some issues getting indexed.
Lightbox Content That’s SEO-Friendly
This is a test to see if this HTML text content in embedded in the page will be indexed in search. I’m guessing it will, because it’s in the code of the page, but will Google and Bing be okay with the fact that I’m using display none to hide this? I mean, I’m just temporarily hiding this content from users so that they can reveal it as a lightbox. It’s not deceptive. We’ll see if this lightbox content actually gets indexed.