MozCon 2012 was awesome. It’s going to take me at least the next few weeks to fully process all the insane stuff I learned from the speakers, but I tried to capture some of the highlights in memes. If you missed MozCon this year, or just want to relive the glory, check out MozCon in Memes. Use the links below to skip to a specific day if you want.
MozCon Memes – Day 1
Paddy Moogan
Reverse image search your images in Google. Email webmaster, request a photo credit.
Jon Colman
“The more we chase perfection, the less we release on our websites.”
Jen Lopez
“Try something crazy, give a shit about your community!”
Jon Henshaw
“Relationship link building is a long-term play, just like how you want to build website authority in Google.”
Annie Cushing
“We can use Excel to make data sexy. We’re putting it in stilettos & making it work the pole.”
Matt Peters
Needs to determine what constitutes webspam. Uses MozScape/Google to find exactly which sites are considered spam.
Wil Reynolds
“How many of you pay the bills with link juice? Then why the freak are we talking about it?!”
Mike King
“Content is the glue of inbound marketing and you must take a stand!”
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MozCon Memes – Day 2
Richard Baxter
“Data aggregation is billable time we’re wasting, so we’re gonna build some shit.”
Cyrus Shepard
“Instead of chasing what search engines are doing today, let’s pursue what they’ll be doing in the future!”
Ian Lurie
“Link building is not a tactic or a strategy. It is an outcome.”
Greg Boser
“Penguin isn’t about getting rid of links that helped you. It’s about changing your behavior.”
Rhea Drysdale
I had to step out for a sales call during Rhea’s presentation. If anyone has a good image and quote, send it to @mike_arnesen and it could show up here!
Marty Weintraub
“Winning with persona modeling is simple: On-Site Psychographic Conversion Rate Optimization”
Pete Meyers
“As bad as you think it is with Google, it’s 100 times worse.”
Jenny Lam
“Design, look, and feel is the #1 factor in site credibility.”
AJ Kohn
“What can Google+ give you? SERP Domination!”
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MozCon Memes – Day 3
Martin Macdonald
“What is the mother of invention? Total Ineptitude!”
Aleyda Solis
“Who here has had problems with SEO project success? You’re all whiners!”
Mike Pantoliano
“It’s not something you need $150/year to do, attribution modeling is possible right now.”
Jessica Bowman
“If you use a prediction model to estimate traffic you can estimate profit so you don’t get cut.”
Joanna Lord
“Your story’s important. It should be integrated and in people’s faces. Don’t be #lamepants.”
Dana Lookadoo
“Unstructured social data kills puppies.”
Darren Shaw
“Search for related local variations. Target the directories/listings that are returned consistently.”
Jeff McRitchie
“Improve ROI from video content by giving customers what they want.”
Fabio Ricotta
“You have no idea how good it is to have a 6-month lead on Matt Cutts.”
Rand Fishkin
“Content needs to earn you trust. All other metrics are secondary.”
Tom Critchlow
“Forget the masses. Write content for one person and you can nail it.”
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