For anyone who’s subscribed to my blog feed, I’m sorry. This is totally just at test I threw together. Feel free to ignore this nonsense. Hugs.
And then there’s content like this, which may have some issues getting indexed.
Lightbox Content That’s SEO-Friendly
This is a test to see if this HTML text content in embedded in the page will be indexed in search. I’m guessing it will, because it’s in the code of the page, but will Google and Bing be okay with the fact that I’m using display none to hide this? I mean, I’m just temporarily hiding this content from users so that they can reveal it as a lightbox. It’s not deceptive. We’ll see if this lightbox content actually gets indexed.
Just testing some stuff.
Address (click for directions): 1026 SW Stark St Portland, OR 97205
Nothing to see here.
I was slightly ashamed of this for the first few years of my career in SEO, but in 2012, I finally stared coming to terms with it. I feel fine about admitting it publicly now.
I’m not great at content marketing and link building.
Well, that’s been changing rapidly; ever since I’ve forced myself into it following MozCon 2012. Before that, I was a pretty damn technically-focused SEO. I was a master of code and site speed and metadata, but I really struggled with acquiring legitimate links through force of effort, or planning and executing content that a site’s target audience would actually care about and consider sharing. Yet, seeing how that was the big missing piece in my inbound marketing skillset, I forced myself to jump into this whole content marketing business headfirst. One of my first successful attempts was with a coupon code site. We’d traditionally had trouble coming up with blog content that this site’s users would actually care about and want to read (I mean, they were there for coupon codes and not much else). We did have a not-insignificant core audience that was interested in general savings tips and thrifty culture, and they were moderately engaged on the brand’s social channels. So, I decided that I needed to figure out what kind of blog post they’d care enough about to actually read. Continue reading
Today, it’s 45 days until Christmas. Today is also the day when Portland’s famous Christmas tree is delivered to Pioneer Square. It’s a huge event and people are stoked. In a pretty smart move, Unitus Community Credit Union is seizing the opportunity and giving out free peppermint hot chocolates from 12pm until 1pm. Pretty smart move if I do say so myself. Unitus hooks people up with a free hot chocolate, seasoned with the holidays, and BAM! Those people will probably remember the name of that particular credit union and associate them with awesome things like peppermint hot chocolate. Money in the goddamn bank!
Giving away a free peppermint hot chocolate is great for Unitus – they get great PR around town, build positive brand association with their customers, and get to do something nice for the community. However, what they’re doing is a major fail for SEO. Here’s why. Continue reading
Yesterday was my 4-year Twitterversay. Over four years ago, I opened Firefox, typed in “twitter.com”, and clicked “signup”.
I originally joined Twitter because my boss (at the time) told me that I needed to. Twitter was the hot new marketing tool, so he wanted me to create an account and aggregate over 500 followers in the next few months. Unlike most people who signed up for Twitter Continue reading
MozCon 2012 was awesome. It’s going to take me at least the next few weeks to fully process all the insane stuff I learned from the speakers, but I tried to capture some of the highlights in memes. If you missed MozCon this year, or just want to relive the glory, check out MozCon in Memes. Use the links below to skip to a specific day if you want.
Posted in SEO
Tagged Memes, mozcon, SEO
Posted in SEO
Tagged Memes, mozcon, SEO
It’s Day 2 of #MozCon and it’s time for more #MozConMemes! I was quite surprised by the positive reaction yesterday, so I definitely feel the pressure to make these ones awesome. Keep checking back for more updates throughout the day! Continue reading