- Live your life — Follow your standard operating procedure.
- Discover something new — Either through action (as with problem-solving) or through inquiry (as with pondering something and uncovering insight).
- Write it down immediately — Ideally directly into WordPress (or your CMS of choice).
- Share it with the world — Either aggressively on whatever social outlets you engage in or passively by simply making it discoverable.
- Repeat — Improve based on internal and/or external feedback.
I’ve said this before and I’ll say it again.
Ad blockers are a symptom of poor advertising practices.
It’s not that your ad-blocking users want everything for free and it’s not that they don’t want your site to be able to sustain itself off of ad revenue. It’s that the practice of display advertising has, by and large, proven itself to be,
- terribly low quality, and/or
- irrelevant (to our interests or to the content of the site on which it appears).
More often than not, it’s some combination of the three.
Side note: Of course, there are reasons that people use ad blockers simply beyond not wanting to see ads.
Can there ever be “good” display advertising?
Absolutely. Any web marketing practice like this [Read more…] about How to get visitors to turn off their ad blockers
It blows my mind to think on this, but I’m the SEMpdx Member of the Month for January. You can read my full interview with them on SEMpdx.org.
It’s especially mind-blowing because SEMpdx in one of the big reasons I am where I am today. I talk about this in the interview [Read more…] about I’m the SEMpdx Member of the Month
Do less to accomplish more.
Being an entrepreneur and solo founder is hard work. Captain Obvious is obvious, right?
It’s not a complaint. I love what I do and if I won the Oregon Lottery tomorrow, I’d just keep doing this. However, I think that the only way I can manage to say that is because I work hard on supporting balance in my life. I’ve never worked over 10 hours in a day since I founded UpBuild and I rarely work more than 40 hours per week. Is that lazy? Hell no. It’s smart.
Consider the startup founder who nearly kills himself with his “hustle” and his drive to work 60+ hours per week. He wears that like a badge of honor. Until he burns out, freaks out, or sells out. That’s nothing to aspire to.
In a few hours, I’ll be leaving from São Paulo, Brazil to go off the grid for over a week. [Read more…] about Unplugging: My Holiday Gift to Myself
Firm X specializes in complex implementations of blah, blah, blah…
I read this on a company’s website today, but I know they’re not unique in wanting to plant their flag in their ability to be “complex”.
This was in relation to a company’s web analytics offering. While I’m sure that by “complex”, what they were trying to say is, “super smart” and, generally, “better than other companies”, I also think that many tech companies honestly believe that by making things that are complex, they’re making things that are better than the alternatives.
I think they’re missing the mark on describing work (especially analytics or any web-related work) done well. [Read more…] about Complexity is not the goal