Firm X specializes in complex implementations of blah, blah, blah…
I read this on a company’s website today, but I know they’re not unique in wanting to plant their flag in their ability to be “complex”.
This was in relation to a company’s web analytics offering. While I’m sure that by “complex”, what they were trying to say is, “super smart” and, generally, “better than other companies”, I also think that many tech companies honestly believe that by making things that are complex, they’re making things that are better than the alternatives.
I think they’re missing the mark on describing work (especially analytics or any web-related work) done well. [Read more…] about Complexity is not the goal