Mike Arnesen

Optimize the Planet!

Marketing

Live Chat is Not a Feature; It’s a Last Resort

Marketing

Every time a user initiates a live chat on your website, an alarm should go off in your office. The website and/or your product just failed.*

Please remember this — Live chat equals failure.

But also remember that failure is okay. It’s part of the game.

  • Inaction following failure stagnates and kills.
  • Change following failure breeds growth and increases the probability of success.

How to Use Live Chat Effectively

Remember that the reason your website visitors turned to live chat is because your website and/or product failed them. They came to your site to learn or do something specific. Live chat was appealing because the user hoped that it would provide a better pathway. [Read more…] about Live Chat is Not a Feature; It’s a Last Resort

How to Blog Without Overthinking It

Marketing

  1. Live your life — Follow your standard operating procedure.
  2. Discover something new — Either through action (as with problem-solving) or through inquiry (as with pondering something and uncovering insight).
  3. Write it down immediately — Ideally directly into WordPress (or your CMS of choice).
  4. Share it with the world — Either aggressively on whatever social outlets you engage in or passively by simply making it discoverable.
  5. Repeat — Improve based on internal and/or external feedback.

How to get visitors to turn off their ad blockers

Marketing

I’ve said this before and I’ll say it again.

Ad blockers are a symptom of poor advertising practices.

It’s not that your ad-blocking users want everything for free and it’s not that they don’t want your site to be able to sustain itself off of ad revenue. It’s that the practice of display advertising has, by and large, proven itself to be,

  1. annoying,
  2. terribly low quality, and/or
  3. irrelevant (to our interests or to the content of the site on which it appears).

More often than not, it’s some combination of the three.

Side note: Of course, there are reasons that people use ad blockers simply beyond not wanting to see ads.

Can there ever be “good” display advertising?

Absolutely. Any web marketing practice like this [Read more…] about How to get visitors to turn off their ad blockers