Earlier this week, I was speaking with a potential client and she was telling me about the types of SEO recommendations that she’d been getting from her agency parter over the last few years. As our conversation was wrapping up, I realized that the common thread between all of those recommendations and the reason why she was understandably frustrated was because each recommendation died much too soon.
It was tragic.
I love the sales calls that really make me think and I cherish the ones that cause me to ponder something hours after I hang up. As I kept thinking about this person’s experience, I had a realization that every agency recommendation has a cycle that it needs to go through if it’s to have any impact at all. [Read more…] about The Lifecycle of an Agency Recommendation