I’ve said this before and I’ll say it again.
Ad blockers are a symptom of poor advertising practices.
It’s not that your ad-blocking users want everything for free and it’s not that they don’t want your site to be able to sustain itself off of ad revenue. It’s that the practice of display advertising has, by and large, proven itself to be,
- terribly low quality, and/or
- irrelevant (to our interests or to the content of the site on which it appears).
More often than not, it’s some combination of the three.
Side note: Of course, there are reasons that people use ad blockers simply beyond not wanting to see ads.
Can there ever be “good” display advertising?
Absolutely. Any web marketing practice like this [Read more…] about How to get visitors to turn off their ad blockers