I applied to speak at MozCon on Monday afternoon. For those that don’t know, SEOMoz had an amazing idea to shuffle around the MozCon 2012 schedule to allow four lucky guests from the community to speak at the event. I’ll be honest: When I first read the announcement, I got more excited than a Star Wars fanboy who’d just been given a chance to go to dinner with George Lucas. I’m a shameless fan of the Moz, so I’m fine with admitting that.
After I recovered from the excitement overload, I started panicking over what I could possibly come up with as a topic to speak on. They were asking for something that was super actionable, engaging, and that hadn’t been covered in the existing schedule. Obviously, it also had to be a topic that hadn’t been beaten to death elsewhere. I spent hours thinking about it every day (and night) for the next week. Then, a few days ago, on the way home from work, it came to me. I’ll hold off on telling you what the topic is until later on in this post.
So, I wanted to explain briefly why I applied to speak at MozCon in the first place.