Relax. Quality SEOs Don’t Need to Worry.
The web community is all abuzz with the news that Google is planning to penalize (in some way) sites that are “overly-optimized” for search engines. As any SEO blog will tell you, Matt Cutts of Google Web Spam fame, revealed at SXSW that Google has been working on a way to penalize sites that are too optimized for search. They plan to roll this out in the coming month(s).
As a result of this announcement, my Twitter feed is flooded with “Hold the phone SEOs. Your day is done!”. While I’m not by any means going to ignore any change in Google’s algorithms and web spam systems, I don’t believe the new Google over-optimization penalty is a concern for quality SEOs. Yes, “quality” SEOs. You can call that “whitehat” if you want.