Today, it’s 45 days until Christmas. Today is also the day when Portland’s famous Christmas tree is delivered to Pioneer Square. It’s a huge event and people are stoked. In a pretty smart move, Unitus Community Credit Union is seizing the opportunity and giving out free peppermint hot chocolates from 12pm until 1pm. Pretty smart move if I do say so myself. Unitus hooks people up with a free hot chocolate, seasoned with the holidays, and BAM! Those people will probably remember the name of that particular credit union and associate them with awesome things like peppermint hot chocolate. Money in the goddamn bank!
Giving away a free peppermint hot chocolate is great for Unitus – they get great PR around town, build positive brand association with their customers, and get to do something nice for the community. However, what they’re doing is a major fail for SEO. Here’s why. [Read more…] about How Our Community Credit Union Failed SEO Today