Let’s start with the quick answer.
Mobile Page Title Length
58-60 characters max
Mobile Meta Description Length
115 characters max
Recently, I’ve been focusing more and more on making sure the sites that I work on get super mobile-friendly metadata. Mobile search traffic go to the point this holiday season where I had eCom clients who were getting the majority of their organic search traffic from mobile devices and tablets. That’s freakin’ nuts!
So one of my New Years resolutions is to make sure that the metadata I write jives with the length that mobile search results can handle. #LamestNewYearsResolutionEver
If more than half of a site’s search traffic is coming from mobile search, holy heck, the site better be optimized for mobile! Now, of course there are plenty of other things we need to do for mobile, too, like use a responsive design, have great page speed, yada, yada, yada, but that’s not what this post is about. It is about the small everyday deeds of ordinary SEOs that keep the darkness at bay… small acts of optimization, and mobile search.
Now what we really need
Now what we really need is a new set of meta tags for mobile-specific metadata. We have to optimize metadata for mobile, but we’re much more limited. Google and Bing are telling us to ditch mobile-specific sites (heck, I hate them, too), so what are we to do? Pick one or the other?
Can’t we just get a new standard put in place so that we can specify a standard set of metadata and a mobile set? That would be amazing!
My ulterior motive in writing this post about mobile page title & meta description length
Well, it’s not ulterior any more, since I’m stating it…but I’ve been Googling the ideal length for mobile page titles and meta descriptions pretty often. Trouble is, it always takes me way too long to find a decent post with that information. I always ended up just pulling out my iPhone and literally counting the characters in meta descriptions. So, to save time, I wrote this post so I can have something to Google when I need to get a result for the query, “mobile page title length” or “mobile meta description length”. Shameless? Maybe. Lazy? Definitely. Putting way more work into this that if I had just wrote it down as a note somewhere? Oh, for sure.