SEO Archives - Page 2 of 2

The Google Over-Optimization Penalty: Why SEOs Shouldn’t Worry About It

Relax. Quality SEOs Don’t Need to Worry.

The web community is all abuzz with the news that Google is planning to penalize (in some way) sites that are “overly-optimized” for search engines. As any SEO blog will tell you, Matt Cutts of Google Web Spam fame, revealed at SXSW that Google has been working on a way to penalize sites that are too optimized for search. They plan to roll this out in the coming month(s).

As a result of this announcement, my Twitter feed is flooded with “Hold the phone SEOs. Your day is done!”. While I’m not by any means going to ignore any change in Google’s algorithms and web spam systems, I don’t believe the new Google over-optimization penalty is a concern for quality SEOs. Yes, “quality” SEOs. You can call that “whitehat” if you want.

Hidden Text?

SEO

Hidden text on websites has long been on of my pet peeves. Here’s why:

Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors.
– Google

So along those lines, I present you with this. It’s pretty much my reaction whenever I discover massive hidden text on a website. That, or facepalm. [Read more…] about Hidden Text?

Support My Movember. Get a Free Backlink.

SEO

So, I’m participating in Movember to raise awareness and funds for cancer. I’m really hoping to help this awesome cause, so I’m going to be giving away free links to any awesome people who donate to Movember through my page. It’s pretty win-win. Donate to support an end to cancer and get a free backlink to your site.

How to Optimize Flash for Search at SwellPath.com

SEO

Exciting news! My blog post on providing SEO-friendly alternate content for Flash is up at SwellPath. One of my more gimmicky nerdgasms, you initially view the post as a Flash movie but if you disable Flash (pretend you’re a search engine spider), then, BAM! Alternate content!

I Love Me Some RegEx

SEO

Seriously, I have no idea how I’d do my job without RegEx. So incredibly useful for tracking keyword trends in Google Analytics. I want to write a tutorial on how to use RegEx and Google Analytics to be more awesome at SEO in the near future. Make sure I remember that. [Read more…] about I Love Me Some RegEx

New Blog Post at SwellPath

SEO

I just put up a blog post at SwellPath Interactive (Sickest SEO agency in Portland). The post, called The Rumors of SEO’s Demise Have Been Greatly Exaggerated, is an argument against the claims that SEO is dead. My friend @robertcheeke asked me what I thought of Gary Vaynerchuck saying that SEO is dead. I told Robert I’d blog about it for him and thusly was this blog post born. Let me know what you think!